Not angry. Not unreasonable. 999 proud Mahindra owners asking for what was promised. Anand Ji — are you there?
Before the demands — who we are.
"We take great pride in driving this car and telling everyone it is a Mahindra product. When people ask about it on the road, we say Mahindra — and we mean it proudly. We are not your enemies. We are your most committed advocates. We just want you to keep the promise you made to us."
We are 999 people who broke fixed deposits, drove across 4 states chasing cancelled allocations, and paid ₹1 lakh non-refundable deposits within 8 days of reading four words: "Only 999 units will be produced."
We did not buy this car for Batman. We bought it because Mahindra — an Indian company we are proud of — made us a specific promise. And that promise was worth ₹28 lakh to us.
Mahindra publicly acknowledges that the March 2026 relaunch of the same Batman Edition contradicted the representation "Only 999 units will be produced" that appeared on the official booking page FAQ in August 2025.
Not a legal disclaimer. Not a press release written by lawyers. A genuine, human acknowledgment that the promise changed — and that the original 999 owners deserved to know before the public announcement.
This costs Mahindra nothing except the willingness to say: we could have handled this better. That is all.
The 2026 batch must carry a visibly distinct identity from the original 999. Not a numbered plaque that lives inside the glovebox. A different badge that the world can see — on the rear, on the car, in the road.
Our practical suggestion: sell the 2026 batch as a Satin Black Edition — without the Batman identity. Offer Batman decals, emblems and stickers free at service centres for buyers who want the Batman look. This protects Mahindra's supply chain, gives 2026 buyers full choice, and restores the meaning of "Limited Edition" to the original 999.
If Mahindra cannot do this — then do not manufacture the 2026 Batman batch at all. The supply chain argument does not hold if the cars have not started production. And if they have — the Satin Black path is available. There is no excuse for printing the same "Limited Edition" badge on two different batches sold six months apart.
Both options protect everyone. One requires more courage than the other.
For owners who choose to keep their cars: meaningful recognition of the broken exclusivity promise. Not a press release calling us "founding owners." Not a numbered plaque announced after a legal notice. Something real — extended warranty, exclusive service benefits, a differentiated owner programme that no 2026 buyer can access.
For owners who choose the buyback route: the full amount spent — ex-showroom price + registration + road tax + charger installation + insurance + loan interest + accessories. Not depreciated market value. Not whatever Mahindra decides the car is worth today. Everything that was spent, returned. That is what "genuine" means.
The current buyback terms — at standard depreciated value, with settlement waiver clauses — are not a genuine solution. They are a way to close the file cheaply while owners absorb the loss of a broken promise.
We did not ask for this situation. We asked for exclusivity. When that was taken, we asked for it to be made right. That is not greed. That is a contract.
Two weeks ago you said publicly: "Leadership isn't about ego, it's about listening, learning, and building strong teams. Never assume you're the smartest person in the room — because in the end, teams win, egos don't."
Sir — 999 owners heard you say that. We are asking you to hear us say this:
We are proud of this car. We are proud it is a Mahindra. When strangers on the road ask about the Batman Edition, we tell them about an Indian company that made something the world noticed. We are your best ambassadors in the premium EV market.
We tried every private channel. Emails. Dealer escalations. Social media DMs. Your team was told about this before the public announcement was possible. The response was silence — and then one of India's largest law firms and a 10-page letter arguing we have no case.
We have a case. The FAQ is four words. "Only 999 will be produced." Your lawyers did not quote it once in 10 pages. Your own lawyers know why.
We do not want a court victory. We want the car we bought — exclusive, limited, the only ones ever. If that is no longer possible, we want acknowledgment and fair resolution.
Teams win. Egos don't. And right now, 999 owners are a team.
Group complaint at National Consumer Disputes Redressal Commission. 200+ complainants. Total claim exceeds ₹10 crores — direct NCDRC jurisdiction. National precedent. Public record.
Simultaneous filings in every state where an owner resides. Mahindra must respond to 200+ cases in 200+ cities. Filing fee per case: under ₹500. Total cost to owners: minimal. Total cost to Mahindra: significant.
This website. The archived FAQ. The timeline. The legal filings. The "Founding Edition" invention date. All permanently on record. Every future buyer of any Mahindra limited edition will find this. Every investor doing due diligence will find this.
We drove this car with pride. We told our children this was the only one like it in the world. We told our friends that even if they wanted one, they could not have one.
That story was taken from us in broad daylight.
We will get it back — in court if we must, in acknowledgment if Mahindra chooses.
🦇 999 Founding Owners. United.